May 2006 Archives

What can go wrong, well, will.


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Perhaps it's a bit pessimistic but adopting an attitude that invariably something will go wrong during the course of a project will give you the added edge to ensure your sanity and that the job will be delivered on time. Over the years I've learned to pinpoint a number of different things that can negatively impact a project and taking the time to account for these potential roadblocks can save a lot of headaches.

Mass Marketing Madness


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A recent event has caused me to reflect about the approaches used by some mass marketers. The other day my inbox was inundated with a number of comments posted to my blog here. The system dutifully informed me of close to one hundred and fifty comments posted in response to some of the musings I've written here. My initial response was sheer joy, thinking that I'd finally written something that had provoked some kind of mass response, until my innate skepticism started to kick in momentarily afterwards.