Those Graphics People . . . again.


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Graphos2A.jpgPhotoshop Tips—Creating a Political Faux Pas
with experts Adnan Hajj & Ohio Republican Mike DeWine

One of my dentists was recommended to me by a friend from California. "Open wide." I spent way too much time in that torture chair when I was a kid—nobody told me wedging that Atomic Fire Ball behind my last molar for an hour after lunch everyday was a bad idea. The sound of a drill in close proximity to my inner ear was enough to convince me that frequent brushing and thorough flossing was the only way to age. So when I was told that I had 4% bleeding and the dentist recommended a deep cleaning for anyone with over 3%, I was suspicious. That deep cleaning included scraping your gums down to the root and cost around $2000—good profit margin for the dentist since her hygenist did all the work. I thought I might have imagined I was pricked and pierced in a few places with that sharp little tool she poked me with, but it was the hard sell after the examAtomic.jpg that convinced me I was being manipulated. My dentist had crossed the ethical line required in the medical profession—between what I really needed and what she wanted to sell. Maybe that’s why the American Medical Association dragged it’s feet to allow healthcare professionals to pursue business with advertising. Yes, Frank Zappa was right when he said, "Hmmmm . . . no foolin’."

Maybe you’ve heard about the recent foofah concerning Adnan Hajj, a middle eastern based freelance photographer who submitted doctored photographs to more than one well respected news agency. It was discovered by Charles Johnson who has a website named Little Green Footballs and a background in graphic design.

One thing you may not know about Mr. Johnson is that he's the same guy who first questioned the authenticity of CBS anchor, Dan Rather’s source material regarding George Bush’s military service. He noticed it was typed in a font not available at the time the letter was purportedly sent. Only one of “those graphics people” would spot that—that's right, he's one of us. If you get a chance to see some of Hajj’s questionable photographs, it’s pretty obvious they’ve been doctored; anybody from the planet GRAPHOS can see that.A lot of people are wondering what motivated Hajj, but since he isn’t answering his messages, we can only speculate. Hmmm . . . no foolin’ Well, let's get busy.

Was he just uneducated in the ethics of photojournalism? Uh-oh, another driver on the road without a license. Many freelancers who are self-taught, winging it or wannabees don’t have the solid foundation of a formal education. Some fringe dwellers sell their services on the cheap, usually because they don’t have to figure the cost of their education into the overhead. So bargain hunters are taking a risk when they use the low baller—they might not get what they expect. And then again, they might get a whole lot more. The lesson is you get what you pay for, so pay for a professional who comes packed with ethics and trade practices, something reputable media sources need in our reality show shaken world. They are committed to producing their best work no matter what their personal feelings are; about the client, the job or the politics.

In an interview with New York Times (NYT) reporters Katharine Seelye and Julie Bosman and available via CNET, Jonathan Klein, the chief executive of Getty Images said media must "employ people of integrity, and if you find infractions, not only take action, but take visible action." That’s well and good, but it’s after the fact and that won’t do a thing to restore your credibility. Paul Holmes, a senior Reuters editor told the NYT “it was handled by someone on a very busy day at a more junior level than we would wish." Who’s minding the store? Reuters delegated responsibility for their reputation to the hourly help—fire that decision maker.

dust.jpgMr. Holmes also told the NYT this aspect of the problem was the result of human error, not malicious intent. I have to wonder if like my dentist, Hajj decided he could edge out the competition through unethical leverage of the facts. Photojournalism is documentation, and enhancing documentation, like enhancing scientific results, discredits not only the product but the publisher. Whereas it was common practice for DaVinci and Raphael to paint their patrons minus the flaws; photojournalists do not produce art. In fact, adding extra flares to a photograph renders it valueless as documentation of current events, even if Hajj says it was an accidental byproduct of removing a speck of dust. Hmmm . . . no foolin’

But then again, maybe Lebanese citizen Adnan Hajj, like the nine-one-one terrorists operating under the guise of student visas, used his job as photojournalist to serve his country’s propaganda needs. Acting as a patriot, did Hajj decide to enhance the Lebanese position as underdog and inflame emotions worldwide? Politician Adolf Hitler used propaganda to sway public opinion and turn the tide against his opposition with great success. Did Hajj have two employers; one paying for photojournalism and one paying for photo-illustration? It wouldn’t be the first time a professional tool like Photoshop was turned into a political weapon.

Graphos2B.jpgBut, hey, Mike DeWine (R-OH) summed it up nicely after his doctored shots aired (in spite of the voiceover “I’m Mike DeWine and I approved this message”). The Ohio Congressman shrugged off that expensive retouching with “I can’t tell you why graphics people do things.” Hmmm . . . no foolin’ Maybe DeWine and Hajj ought to get together and help each other come up with better excuses.

Thanks to our friends at The New York Times, CNET and especially Eric Peterson at Experts-Exchange.

Over and out from the planet GRAPHOS.

AUTHOR'S NOTE: If you enjoyed this article, you'll enjoy my book, too, because it's filled with great links and a full spectrum of experiences that will prepare you to face the unknown in freelance and the world of design. Even if you've been freelancing for years, you'll find new information and a trustworthy mentor to stand by your side through thick and thin in Start and Run a Creative Services Business. Excerpts are available online at my website.
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3 Comments

Ethics are harder for some people than others. But when you know the "right" thing to do, keep working at it - you can get there by and by.

Skyler said:

Invoking Godwin's Law is a blatant troll. This has nothing to do with World War II and a pithy one sentence on Hitler doesn't contribute anything to your column.

I am disappointed.

author's response: Godwin's Law is only in play when the Hitler/Nazi analogy is applied to invoke evil. My parallel is a simple comparison of two very different causes who employed wartime propaganda, not whether they are evil. Citing the German Dictator established a valid comparison with an age old practice—the manipulation of popular opinion by enhancing the facts to favor one side or the other. SDK

Kelly said:

Hooray for Graphics People! Very funny blog.

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