Steve Kapsinow (bio)

Professional Surf Art surfboard artist Robb Havassy of Orange County, Calif. has filed a lawsuit against Hollister Co. and parent company Abercrombie & Fitch Co. for the unauthorized use of the artist's work in the retailer's in-store branding and marketing displays. According to Havassy, the clothier had a deal with a local manufacturer to create forged replicas of Havassy's surfboards. While Havassy was impressed with the forgeries, his "'credibility as an authentic surf artist goes down the tubes if someone sees me in bed with a Midwest apparel company and its marketing.'"

To land a hands-on creative job, you must have an outstanding portfolio that demonstrates the quality of your thinking as well as your form-giving abilities. Most designers need two versions—a physical one that can be carried around and a website.

Paul Chin shows how small firms can develop an effective brand identity with a combination of technology, creativity, and innovative design.

DesignObserver's William Drenttel points to a Wichita State University study on the association between personlaity traits and uses and fonts.