Most Popular Halloween Candy Goes To . . .
Last night hundreds of tiny digits rummaged through a variety of bite-sized confections that were just waiting to be picked from our large white plastic bowl. But out of the seven or eight distinct brands competing for trick-or-treaters' mouths and stomachs, one emerged as the clear favorite, one that had nothing to hide; one not wrapped in flashy paper; and one that provoked the same exclamation from candy lovers young and old.
"Awesome, Lemonheads!" was a phrase I heard more than once from giddy kids and parents.
Lemonhead was developed in 1962, and since then the distinct packaging has remained pretty much the same (with some minor type tweaks). It's also a seemingly perfect example of how a great product and successful business creates an exciting and stylish, yet timeless, design.
For older generations, the Lemonhead packaging has a certain nostalgic function, while younger generations still find it appealing among the plethora of modern and classic-looking packaging from candy colossi Hershey and Nestle.
But not every Ferrara Pan creation succeeded. The Candy Wrapper Museum has a pretty extensive exhibit of past and present Ferrara Pan candy. And it's interesting how the author points out the packaging faux pas of the failures (such as Mr. Melon, Johnny Apple Treats, and CoolIt), while remaining silent about or praising the designs of the survivors.
For whatever the reasons, the continued success of Lemonhead has helped turn a simple and stylish package into great design.
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