Shaun Crowley (bio)

In recent posts, I have provided tips for designers wishing to take on copywriting assignments, in addition to their usual design projects.

So far we have covered the briefing meeting, conceptualizing marketing collateral, drafting copy, grabbing the reader's attention, writing in an engaging style, and improving the selling power of your copy.

In this post we'll look at how to back up your claims and convince the reader of the product's authority.