Shaun Crowley (bio)

In recent posts, I have provided tips for designers wishing to take on copywriting assignments, in addition to their usual design projects.

So far we have covered the preliminary briefing meeting with the client, what to bear in mind when conceptualizing the general format of your promo item, how to start drafting your copy, and how to grab the reader's attention.

This week we'll look at how to make your body copy engaging.