Shaun Crowley (bio)

In recent posts, I have provided tips for designers wishing to take on copywriting assignments, in addition to their usual design projects.

So far we have covered the preliminary briefing meeting with the client, what to bear in mind when conceptualizing the general format of your promo item, and how to start drafting your copy.

Now you have written your first draft, your next task is to go over your copy and improve it.

Your aim is to make it attention-grabbing, engaging, persuasive, authoritative, and actionable.

This week we'll look at how you can make your copy and your visuals really stand out to a glancing reader, with material adapted from my e-book 100 Copywriting Tips for Designers