Shaun Crowley (bio)

In recent posts, I have provided tips for designers wishing to take on copywriting assignments, in addition to their usual design projects.

So far we have covered the preliminary briefing meeting with the client, and what to bear in mind when you conceptualize the general format of your promo item.

Now it’s time to sit down and start writing—but where do you start? In this post I suggest some basic procedures for drafting out copy.