December 2007 Archives
Happy New Year to all graphics.com readers!
The New Year is a time when many freelance designers take stock, and search for new sources of revenue to add to their service.
Copywriting is a skill you can learn that will really add value to your business, especially if you regularly work in the marketing arena.
Over the next few weeks I'll briefly walk you through the copywriting process, using material adapted from my book 100 Copywriting Tips for Designers.
Last time I discussed how you can prepare for a copywriting assignment by organizing a list of questions to ask your client. Now you've taken the brief, I'll show you how to conceptualize your copy.
Over the next few weeks I’ll be writing advice for those looking to learn basic copywriting in preparation for working on freelance assignments.
From client liaison, to writing, to draft editing, I’ll take you through the copywriting process, using material adapted from my book 100 Copywriting Tips for Designers.
Keep posted to this blog, and you’ll see how easy it is to integrate copywriting into your freelance design service, just as other successful freelancers have done.
