November 2007 Archives
The unique interactivity of the internet means that 'design' and 'copy' cannot be treated as separate entities, as they often are in print collateral.
That's why many marketing executives and copywriters rely on web-designers to consult, council, and even conceptualize their sites.
Web-designers are called on to ensure the site's functionality fulfils expectations, and to ensure visitors can easily navigate through the site - as well as to execute a design that successfully projects the company's image.
Specialize in website design? Nod your head if you have ever found yourself in this situation…
Your client has written the copy – your task is to structure it into a cohesive and attractive website. You’ve learned a thing or two about the user-experience, and you use this knowledge to inform the general layout of the site.
But soon you realize the copy doesn’t fit into the format you envisage. The result: a nice looking site, but a site that doesn’t maximize on potential.
Maybe, just maybe, you could have provided your client with a more effective website had you re-written the copy yourself.
