July 2007 Archives
Designers who integrate copywriting into their service can expect more lucrative projects and plenty of ongoing work.
Those designers who learn how to write copy can treble their regular income by offering both copy and design themselves (as commentated in The Rise of the Copywriter/Designer)
But most designers with ambitious business plans choose to buddy-up with copywriters, enabling them to pitch for whole projects and outsource the copy when necessary. This is the simplest way for freelance designers and small design agencies to expand their businesses.
If you decide to outsource copy as part of an assignment, you need to be sure the copy you provide your client is the best possible reflection of your service.
In this article we will continue to work through my five pointers for effective evaluation of advertising copy:
1. Ensuring the copy responds to the brief
2. Ensuring the copy is on-message
3. Ensuring the copy sells the product
4. Ensuring the copy is engaging and easy to read
5. Ensuring the copy inspires an eye-catching design
This week, we’ll focus on pointers 2 and 3.
