June 2007 Archives
Freelance designers are increasingly called upon to evaluate copy. Your clients may ask you to 'polish up' copy for their brochure or website during the design process. At other times, you may look to take on entire projects and outsource the copywriting yourself.
If you agree to outsource the concept and copy, you take full responsibility for its quality. It’s therefore vital you oversee the copy process effectively.
Outsourcing copywriting allows you to present yourself as a full service agency, so you can pitch for more lucrative projects. Success relies upon having a reliable copywriter and being able to provide him or her with an informed brief.
Last week we examined the product-related questions to ask your client in preparation for briefing a copywriter. This week we continue by focusing on the information a copywriter needs in order to understand the target audience, the copy objectives, and the key selling messages.
