April 2007 Archives
If you're an established freelance designer, promoting yourself to new clients may not be your highest-priority marketing activity. Rather, your time may be best spent keeping your service relevant to your existing clients, especially if your current clients offer lucrative on-going projects.
This is the last in a series of articles adapted from the chapter introductions of The Freelance Designer's Self-Marketing Handbook. Here we'll look at reasons why marketing-savvy freelancers constantly adapt their business offer to stay valuable to the people that matter most.
When it comes to marketing your freelance business, the telephone and the internet are likely to play an instrumental part in your overall strategy. But they are not the only media available to you. Newspapers and trade magazines can offer an alternative route to potential clients.
