February 2007 Archives
A successful marketing plan involves getting a good return on the time, money, and effort you invest on getting hired.
In my new book, The Freelance Designer's Self-Marketing Handbook, I break down the self-marketing process into 5 core areas: Creating a business offer, Approaching companies, Internet marketing, Newspaper exposure, and Creating client lock-in.
Let's take a look at these 5 creative marketing areas in more detail...
We often refer to activities like telephone prospecting and advertising as 'marketing' activities.
Specifically, they are examples of self-promotion, and promotion is just one aspect of marketing.
Marketing is an entire business ethic that involves improving your service as much as it does improving your methods of gaining exposure.
There are two common misperceptions surrounding self-marketing that often trip up small business owners and freelancers.
The first is the perception that 'word-of-mouth' is part of the self-marketing mix, and the second is that self-promotion is best organized only during periods of down-time.
