Shaun Crowley (bio)

You don't need any specific skills to get started on designing marketing materials. However, there are certain traits that advertising executives look for in their designers.

As a marketing manager and copywriter, I regularly hire freelance designers who specialize in designing marketing collateral.

Many started freelancing in product-specific sectors as back-up for in-house studios—and have since crossed over into marketing.

There are several reasons why freelance designers in the UK make this cross-over—and this leads me to advise other freelance artists to do the same.