December 2006 Archives
This is the second of a two-part article revealing 13 proven headline-writing techniques. Use them as idea-starters to liven up an uninspiring copy-brief, or to provide more motivation for an enticing visual approach.
In most direct selling brochures and advertisements, the lead headline plays an essential role in grabbing the reader's attention and drawing them in. So for designers who regularly design promotional materials, an ability to write or critique headlines can be very advantageous.
This is the first of a two-part article revealing 13 proven headline-writing techniques. Use them as idea-starters to liven up an uninspiring copy-brief, and provide more motivation for an enticing visual approach.
For most freelance designers I know, Point of Purchase and exhibition displays are great fun to work on. But for marketing clients like me, they are difficult to get right.
Displays only have ten seconds to grab people’s attention and lure them over to the product or exhibition stand.
At the same time, the design must be consistent with the product’s or company’s brand image, and communicate an immediate sales message.
Here are 10 tips for effective POP display and exhibition design from a client’s perspective.
