November 2006 Archives
Last week we practiced identifying and writing benfits to product features.
This week we continue writing benefit-led copy, culminating in an exercise in writing self-romotion copy for your design business.
This two-part tutorial will help you write powerful website copy, or copy for a mailer postcard.
By the end of the tutorial you will:
- Have a page of dynamic copy that really sells yourself as a freelance designer.
- Understand the fundamental rule at the heart of all copy: thinking in terms of benefits.
- See just how easy it is learn the craft of copywriting, so you can integrate it into your creative service!
Freelance designers working in the marketing sector are facing a new challenge.
The small design jobs they once thrived on—brochures, local newspaper adverts, small-business websites—are now being taken away by bigger design agencies looking to replace lost revenues.
This trend got me thinking about new ways one-shop designers can compete with the Big Fish. I realized there’s an obvious answer. It’s learning how to write marketing copy.
Part 3 of "Utilizing your website to promote your freelance services"
The key to an effective contact strategy is to clearly define your target audience. Who exactly are your prospective clients? Which industries do they work in? Are they mostly small businesses or marketing managers in Fortune 500 companies?
The following article offers tips for contacting prospective clients in the marketing communications sector.
