February 2006 Archives
It's that time of year when we start working on the annual Dynamic Graphics magazine Makeover issue [June/July]. For those of you unfamiliar with the issue, let me bring you up to speed.
Once a year we ask our readers to submit projects that need a "makeover". Categories include logos, newsletters, websites, brochures, packaging, advertising, menus and direct mail. We choose between 15 and 30 projects to redesign and then we run the "makeovers" in our June/July issue [on newsstands May 26]. Over the next few days 20 "lucky" readers will be contacted and told they won. Woowhoo.
Invariably when I do these makeovers I find that often the problem goes much deeper than a mere facelift will fix.
Continue reading Brutal Honesty in Design.
