Let's Talk Generic
We all go shopping. And most of us have specific brand names of items we like. Sometimes we'll purchase that favorite brand of ketchup or potato chips where nothing else will do. Still, many of us will only purchase anything named "Apple" when buying electronics.
Brand names are well and good, but what about the generics? More importantly, what about the logos, or branding, that these "no-names" have? I thought it would be interesting to take a look at how these so-called, subservient brands rate in terms of their marks.
Remember the days when generic items first made their debut? They were usually packaged in white with simple black lettering. These products usually had simple words like "Soup" or "Beer" stuck on them.
Through the course of time, and some consumer demand, generic brands got more popular and actually met the tastes and preferences of many shoppers. After all, is there really a difference in coffee or hand soap brands? I know that I have personally made the switch to more generic brand buying than I used to.
The logos and packaging are getting better too. We don't have to settle for the black-and-white, bland package anymore. We can also save a little money in the process.
I think the future of generic brands, and branding, will only become more competitive. This will be a good thing for all consumers. Some may, indeed, consider all things generic kind of boring, but I think there is enough excitement around to keep us colorful.
Oddly enough, the generic brands have, whether purposefully or not, fashioned a kind of brand identity of their own. What's the slant? You don't need to pay more for the exact same thing. Generic brands slid under the radar as the non-competition, but now have a brand name all their own. Smart for them and the consumers.
www.moscreative.com
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