Mike Lenhart (bio)

We all go shopping. And most of us have specific brand names of items we like. Sometimes we'll purchase that favorite brand of ketchup or potato chips where nothing else will do. Still, many of us will only purchase anything named "Apple" when buying electronics.

Brand names are well and good, but what about the generics? More importantly, what about the logos, or branding, that these "no-names" have? I thought it would be interesting to take a look at how these so-called, subservient brands rate in terms of their marks.