A Call Out To Package Designers
Sometimes there is so much packaging around the product, that there is more in packaging that the product itself. There seems to be a lot of plastic covering out there. One thing I can't stand is when there is a box of cookies, for example, and each of the four servings in that box have an individual, additional package, complete with plastic to open - and then throw away. What's up with a plastic tube in a box? Just give me the plastic tube. Better yet, give me a tube made out of something biodegradable that won't fill the landfill and never go away. And, I hate pizza boxes. Thank God we've made headway in getting rid of styrofoam.
OK, package designers, you have a challenge. Start pitching to your art directors and clients the idea that less is more and there can be attractive and effective packaging for their product that doesn't incorporate a lot of extra crap. Pitch the eco-friendly angle. Include this in the advertising. Use corn and soy-based materials. I have been to environmental functions where everything, from the glasses and plates to the silverware and food containers, are all recyclable and biodegradable.
Let's get back to basics and cut out the excess that we have developed and come to expect in society. We've all made a mess out of this world and it's up to us to fix it. We can start by not buying products with a lot of extraneous packaging, or buy products that have packaging that we can use again for other purposes. We don't all need to be so greedy when it comes to products and consumerism. Help me on this path and think about what you design and consume.