What to do about Advertising
Advertising Next is a new book put out by Chronicle Books that explains and demonstrates how to achieve successful advertising in the new age of digital communications. It's quite an interesting read - and look.
We all come into contact with advertising everyday. It's a fact of life. But what has happened since the first advertisement appeared in the days of Ben Franklin is something to behold. The technology of the advertising machine has gone full steam ahead.
Advertising Next is written by Tom Himpe of London agency Naked Communications. He also wrote the book, Advertising is Dead: Long Live Advertising.
Himpe works out different "mantras" to "explore, illustrate, and define a new set of rules for brand behavior in the digital age". He talks about, and demonstrates through campaigns from 150 large and small companies, green marketing, blogging, social networking sites, and user-generated content elements that pose new challenges to reach a consumer.
If you're an advertising guru, work in an agency, or just like advertising, this book is for you. It just may give you some ideas on how to reach your ever-changing audience.
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Sarah
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