Mike Lenhart (bio)

Advertising Next is a new book put out by Chronicle Books that explains and demonstrates how to achieve successful advertising in the new age of digital communications. It's quite an interesting read - and look.

We all come into contact with advertising everyday. It's a fact of life. But what has happened since the first advertisement appeared in the days of Ben Franklin is something to behold. The technology of the advertising machine has gone full steam ahead.

Well, it's been a while since we've had one of those situations that sometimes come up when I ask you, "What would you do?" This one deals with those projects that come around when the client has a challenging job for you - but they desire it pro bono.

What would you do?