Swayed By A Logo


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There's been a lot of presidential buzz going on this year, and it's not even the fall voting season yet. Quite frankly, I'm tired of the whole thing. However, being the design-and-visual-minded person that I am, I have been able to cut through the rhetoric and grandstanding and take a peek at what really matters - the presidential logos.

I did some poking around the 'Net and found some interesting items, not only logos from the current batch of presidential wannabees, but also some buttons from the past. You gotta love buttons. It seems no one wears them as much as they used to.

Anyway, take a look at some of the presidential buttons from way back when:


hoover.jpg roosevelt.jpg ike-and-dick.jpgYou've got your "Put (Your) Hoover On" button, a "Roosevelt/Lausche" funny-looking-clip-type thing, and your quintessential "Ike and Dick".

You also have your "Goldwater", a "Nixon/Agnew", and the "Kennedy" button (which I'd still wear today).

 

68goldwater.jpg

nixon-agnew.jpg

 

 kennedy.jpg

Remember the "WIN" button? Although that was a Ford thing, I remember that simple button as being very effective, nonetheless.

win_button.jpgHere are some more old buttons:

past-buttons.jpg

 

 

 

 

 

 

 

 

 

 

Now, let's look at the logos of the 2008 presidential candidates:

president-logos-2008.jpgMcCain's logo look very military - I wonder why? Chris Dodd's is very boring - who was he anyway? Mitt Romney's logo looks Word-derived as Ron Paul's is just all over the place. Notice the directions of the apostrophes in the '08s for Gillmore and Hunter. Please! No wonder they didn't get very far. At least Edwards played it safe. Some got it right (Go Obama!). The others simply left the '08 off - a sure sign of clever presidential maneuvering.

Last, but not least, I found a button of old that speaks of a day when we really believed and trusted in our Leader. I personally would NEVER wear this one now.

unitedpresident1.jpgSo, you see, buttons and logos of the presidential candidates, and presidents themselves, can induce thought, conversation, at times ridicule, and sometimes action. Hopefully, we're on the verge of a new way of identifying, and visually communicating, the views and ideologies of our future leaders. C'mon, hire a professional designer, at least!

3 Comments

Horace P Manure said:

Great article and one more thing...

GO OBAMA!

- hell yeah. I feel better now.

My favorite was John Edwards super flub; the S and 08 were in a different color than his name. Sometimes, it read as:
John Edward SOB. Oh, those designer folks.

Jennifer said:

Looks like Obama is all over the place (fitting) as is Jim Gilmore. Not sure about the green on John Edwards' either.

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