Design Like It's 1984
I have been feeling a bit nostalgic lately and allowed my mind to go back to my college days - the mid '80s. This was the era when music was electronic and hair was high. Many of you think that graphic design didn't really have legs until the advent of the Mac. Well, you are wrong.
The '80s were filled with color and sharp edges. There were a lot of arrow and triangular shapes, maybe due to a resurgence of Star Trek in that decade, I don't know. Even Michael Jackson got in on the action.
Colors were bright and neon prevailed late in the decade. Many corporate logos went through a metamorphosis to coincide with the booming economy of the day. Some, like Enron, may have been doing more with the economy than we knew
(Paul Rand didn't even know).
While Starbuck's was revamping an old logo so as not to offend with exposed breasts. Ah, some things never change.
Who can't forget Swatch watches? I loved mine! I think I had about 4 different Swatches at one time - and wore them at one time as well (that was the fad). Paula Scher did a great job on the Swatch campaign which, I'm sure, made her her first million.
Typography was evolutionary then, as well. Letterforms were wide and thick, sometimes so wide you couldn't even see through them.
Many typographic layouts were simple and clean.
Yet, we still had plump. We were a plump culture even then.
So, there you have it. My trip down memory lane to the MTV-generated culture that were my formative years. Yes, even the new-generation of computers were big.