Logo Here, Logo There...
I was forwarded a review copy of a new book from Laurence King Publishing and written by Michael Evamy, called Logo. That's what it is - a book of logos - all sorts of logos. This book has more than 1300 marks contained in some 330+ pages. (Too much stimulation!)
Evamy's book starts out by explaining the basics of what logos are, why they are used, etc. for the novices who may find the need to pick this up. But after getting through that I found hundreds and hundreds of logos classified by shape and indexed by sector.
There are logotypes, initials, logos based on shapes like squares and ovals, and logos that are cropped, linked, treated, and decorated. There are symbols from logos made from crosses, waves, globes, flames, birds, horses, bodies, shields, and eyes and faces.
Almost every definitive logo that has been designed thus far has made it into this book. Additionally, most of the logos are rendered in black and white to preserve their impact and style (thank you, Michael!)
Logos is not only a great reference book, it is also a good source for inspiration, like when yours truly gets that creative block and needs some motivation. The cover of the book is also adaptable into a nice poster.
Logos should be available now and, at the suggested retail price of $40, it's a good deal too. I think this book is a must for every designers' reference library.
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