Tempest in Their Teapot?
The logo for the 2012 Olympic Games in London has been released and, boy, what a stir it has caused among the Brits. It seems as though some English feathers have been ruffled over this one...
The logo has been called "hideous" and even a waste of money. The organizing committee chief, Sebastian Coe, stated that "...it will define the venues we build and the Games we hold, and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world." It seems hardly anyone in the tough crowd that is London agrees.
Comments from the local community include:
"This logo makes me embarrassed to be English."
"It looks like it could have been done by a six year old. I could do better with my eyes closed."
It also seems that 83% of visitors to the BBC New website gave it a wooden spoon - instead of a gold, silver, or bronze medal, if they had liked it.
(all of this info came from Agence France Presse, so don't think I made this up)
What do I think? Well, I think it's great when graphic design causes dialogue and discussion, first of all. I also think it's improper to call design "hideous" or a "waste of money" from those who may not be directly involved with the design or even qualified to make such comments. Can you imagine a design critique in school and your work was called "hideous"?
I personally like the logo - it is original and doesn't cull from the typical, tired five Olympic ring symbolism and doesn't use some cliche London imagery, like Big Ben. It's fresh, different, and causes discussion. What more could a designer want? Most importantly, however, what does the Queen think?