Mike Lenhart (bio)

I recently attended an event about email marketing sponsored by the San Francisco chapter of the AIGA. The presenters were my pal, Rob Bynder, from the AIGA LA and my new pal, Annie Kinnaird, of Emma. The presentation was extremely interesting and I was not only impressed with the industry knowledge of the two presenters, they also had a great sense of humor! I really had no idea how much study and research goes into email marketing and that there is actually a science to the whole thing--or IS there?