August 2006 Archives
I have been reading a lot lately on the horror stories involved when a client suddenly takes over a design project and basically kills the entire creative project. It sounds a little extreme, but no sooner did I read the articles on clients killing creative than the exact thing happened to me.
As a visual communicator, I feel it is my job and responsibility to convey messages and tell a story to my audience or clients in a creative and insightful way. As a creative person, I need to tap into my inner and outer resources and come up with solutions that address what is attempting to be communicated in a graphic form. In other words, I need to "get it" in a visual way. Sometimes, however, I feel that I can't see anymore.
I just had the pleasure to read and digest the latest in a series of books on the communication of graphic design out of Norway. This one is called, Visual Grammar: A Design Primer, by Christian Leborg, and is printed by Princeton Architectural Press. Let me say this up front - it IS an interesting read and can be used as a practical resource guide in communicating just what we do.