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<title>Lubina</title>
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<id>tag:blogs.graphicdesignforum.com,2007-11-28:/lubina//44</id>
<updated>2008-04-17T14:36:57Z</updated>

<generator uri="http://www.sixapart.com/movabletype/">Movable Type Publishing Platform 4.01</generator>

<entry>
<title>When is a website past its expiration date? Part One: Outdated Content</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2008/03/when-is-a-websi-1.html" />
<id>tag:blogs.graphicdesignforum.com,2008:/lubina//44.5839</id>

<published>2008-03-07T06:08:36Z</published>
<updated>2008-04-17T14:36:57Z</updated>

<summary>Everybody knows you shouldn&apos;t keep outdated content on your website. Yet, websites are full of debris such as announcements for events that took place a month ago, discontinued products, and even the company&apos;s old address. Needless to say, this is...</summary>
<author>
<name></name>

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<category term="process" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
Everybody knows you shouldn&apos;t keep outdated content on your website. Yet, websites are full of debris such as announcements for events that took place a month ago, discontinued products, and even the company&apos;s old address. Needless to say, this is...
<![CDATA[<p>The answer to getting rid of outdated content is <strong>organization</strong>. The tasks of updating the website need to be clearly delegated. Who is responsible for supplying the information? Who is responsible for updating the site? Who is responsible for checking the site? The responsibility may fall on one person or be shared among several employees or even departments. Whatever the case, the key to successfully managing the updates is to have the responsibilities clearly defined, and preferably in writing. </p>

<p>Having a flowchart along with a site map helps keep track of the various updates needed and who is in charge of what. It's invaluable when someone quits or changes job responsibilities. It's also a great tool for training new employees. </p>

<p>Using calendar software with reminders is another great way to make sure the website is updated on time. </p>

<p>For best results, though, strive to automate the website updates. Whenever possible, feed the web content directly from a database. This works especially well for features such as product and event listings. Some companies balk at the programming expenses but the investment is well worth it. </p>

<p><br />
Next week my post will focus on another challenge -- keeping the look and feel of a website current.</p>]]>
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</entry>

<entry>
<title>When Is a Website Past Its Expiration Date?</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2007/05/when-is-a-websi.html" />
<id>tag:blogs.graphicdesignforum.com,2007:/lubina//44.5838</id>

<published>2007-05-27T01:40:04Z</published>
<updated>2008-04-17T14:36:57Z</updated>

<summary>I often come across websites that are obviously, embarassingly outdated. You&apos;d think that such sites belong only to businesses and organizations so small or underfunded that they simply don&apos;t have the resources to update their site. But the cyberspace equivalent...</summary>
<author>
<name></name>

</author>

<category term="process" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I often come across websites that are obviously, embarassingly outdated. You&apos;d think that such sites belong only to businesses and organizations so small or underfunded that they simply don&apos;t have the resources to update their site. But the cyberspace equivalent...
<![CDATA[<p>Nobody will advertise an event that took place last month, or products that have long been discontinued. Yet, the Internet is littered with such relics. Business owners who'll never allow chipped paint, dirty carpets and musty smells at their physical location nevertheless neglect their websites. They forget that in this day and age many of their clients will look at the website before they see the storefront. And you never get a second chance to make a first impression. </p>

<p>Educating your clients about the importance of keeping their website current will help both their business and yours. When it comes to updating a website, the four areas of concern are:</p>

<p>- Outdated Content<br />
- Outdated Style<br />
- Outdated Functionality<br />
- Outdated Coding </p>

<p>In the next few weeks I'll write separate posts detailing each and how to make sure your site or your client's site stays current.</p>]]>
</content>
</entry>

<entry>
<title>Dynamic Graphics &quot;Designing for the Mobile User&quot; webcast</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2007/02/dynamic-graphic.html" />
<id>tag:blogs.graphicdesignforum.com,2007:/lubina//44.5837</id>

<published>2007-02-21T20:21:28Z</published>
<updated>2008-04-17T14:36:57Z</updated>

<summary>I watched the webcast today. Or shall I say, listened. The screen shots didn&apos;t update automatically. I did the test prior to the webcast and my system passed with flying colors. When I hit F5 to refresh, I lost the...</summary>
<author>
<name></name>

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<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I watched the webcast today. Or shall I say, listened. The screen shots didn&apos;t update automatically. I did the test prior to the webcast and my system passed with flying colors. When I hit F5 to refresh, I lost the...
<![CDATA[<p>The speaker was Jared Benson from Punchcut. The first thing I liked about him is that he spoke very clearly which is a big plus for this type of event. He was obviously knowledgeable and the presentation was well organized. There was some time for questions but not enough. I wish that part was longer because the questions asked dealt with specific practical questions that designers have. As Jared Benson said there aren't many forums and blogs that concentrate on the needs of the designers working for mobile devices. Unfortunately, he only mentioned Idlemode.com as a source for more information on designing for mobile devices. Feel free to share other resources.</p>]]>
</content>
</entry>

<entry>
<title>He says… She says…</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2007/02/he-says-she-say.html" />
<id>tag:blogs.graphicdesignforum.com,2007:/lubina//44.5836</id>

<published>2007-02-06T20:15:43Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>A couple of months ago I read an article in Computer Arts magazine about gender preferences regarding web design. As I read it, I wanted to scream. Women like soft colors and shapes. Men like bold colors and edges. It...</summary>
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<name></name>

</author>

<category term="society" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
A couple of months ago I read an article in Computer Arts magazine about gender preferences regarding web design. As I read it, I wanted to scream. Women like soft colors and shapes. Men like bold colors and edges. It...
<![CDATA[<p>Yet, a few weeks later, I started working on a website for a client. There were two partners - a man and a woman. The guy sent me some urls of designs they like. Sharp angles, bold colors, including black. Then the woman sent me a link to site she liked. Soft colors, no black, a composition that created the impression the site was floating on a cloud. Their target audience was relatively equal mix of men and women, so we came to a compromise such as using blue instead of black.</p>

<p>Personally, I prefer designs that the article would classify as masculine. But maybe that's because I've worked mainly for high-tech sites and most of the time I work with men. </p>

<p>I'd be interested to hear your experiences with men and women clients. Do the differences in taste usually conform to the general stereotype?</p>]]>
</content>
</entry>

<entry>
<title>Designing for… Yourself</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/11/designing-for-y.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5835</id>

<published>2006-11-22T03:34:24Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>Meetings, specs, meetings, prototypes, more meetings… Our jobs as designers revolve around designing for clients and employers. Yet, there comes a time when we realize our self-promotional materials really need a makeover. I recently re-designed my website that had the...</summary>
<author>
<name></name>

</author>

<category term="process" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
Meetings, specs, meetings, prototypes, more meetings… Our jobs as designers revolve around designing for clients and employers. Yet, there comes a time when we realize our self-promotional materials really need a makeover. I recently re-designed my website that had the...
<![CDATA[<p>Designing for yourself is both easier and harder. Easier, for the obvious reason that you  have nobody to answer to, nobody to justify your decisions to. It's like a breath of fresh air. You can just do what you want. Harder, because a client's requests, guidelines, and input are like a starting point, or a map. In a way it's easier to just follow the map, than play  Lewis and Clark, exploring new territory. </p>

<p>Yet, the freedom and the thrill of exploration made it the best design experience I've had since… I initially designed my site. I'd like to hear about your experiences designing for yourself.</p>]]>
</content>
</entry>

<entry>
<title>A Color Lesson from Meryl Streep</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/07/a-color-lesson.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5834</id>

<published>2006-07-02T01:32:41Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>I saw &quot;The Devil Wears Prada&quot; the day it opened. Meryl Streep ruled over the movie the way her character ruled over the fashion magazine&apos;s headquarters. One scene really hit home with me as a designer. Maybe you&apos;ve heard the...</summary>
<author>
<name></name>

</author>

<category term="society" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I saw &quot;The Devil Wears Prada&quot; the day it opened. Meryl Streep ruled over the movie the way her character ruled over the fashion magazine&apos;s headquarters. One scene really hit home with me as a designer. Maybe you&apos;ve heard the...
<![CDATA[<p>Andy couldn't stifle her giggles. To her, and everyone in the audience, the two blue belts seemed identical. But not to me. I had spent the previous morning trying to decide on the right shade of blue to use on my website. I could relate to trying to decide between blue with 60% Magenta and one with 35% Magenta; to me they had different personalities. In other words, I could relate to the neurotic editor-in-chief. Maybe I need therapy. </p>

<p>But then Meryl Streep snapped at the assistant and explained to her, and everyone in the audience, why her choice mattered. The shade of blue she chooses will be popularized in the magazine, it'll be carried in designer boutiques, then department stores, then discount stores. It'll end up being worn by just about everyone, even by those who never read fashion magazines. For better or worse, it'll help sell mountains of merchandise and provide jobs for thousands. It'll end up as an integral part of our surroundings, of our cultural landscape, and ultimately of our consciousness. </p>

<p>Thank God that part was played by Meryl Streep. Coming from another actress's mouth, these words might've sounded like a joke. But she delivered them with dignity and intelligence. Hopefully, she made some people realize that indeed everything around them was designed by someone who obsessed over the right amount of magenta in the red of the movie theatre seats and the yellow of the popcorn bags.</p>]]>
</content>
</entry>

<entry>
<title>The Proxy Edge</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/06/the-proxy-edge.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5833</id>

<published>2006-06-13T03:28:34Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>I subscribed to Adobe Proxy magzine. It seemed like a great resource to keep up with all of the new products Adobe is making and design in general. Yesterday the issue arrived in my Outlook. There were a couple of...</summary>
<author>
<name></name>

</author>

<category term="technical" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I subscribed to Adobe Proxy magzine. It seemed like a great resource to keep up with all of the new products Adobe is making and design in general. Yesterday the issue arrived in my Outlook. There were a couple of...
<![CDATA[<p>Then I realized that the titles were not supposed to be links. There were no links. I scrolled down and noticed the "viewing instructions." I was supposed to download a zip file of the magazine that's 3.7 MB. The whole hassle of downloading a zip file and unzipping it gave me a pause. I already have so much stuff on my hard drive and have to constantly struggle to keep it organized. It's worse than my closet. I don't need to add more. Downloading and unzipping 3.7 MB in itself is not that time consuming. But it seems like a hassle considering that usually you just have to click on a link to read the content. Which is unfortunate because Proxy is good. It has helpful articles such as the one about designing for cell phones using Flash Lite, free downloads such as brushes and actions, and news about events and seminars.</p>

<p>I don't know why Adobe decided on the download method since another Adobe newsletter, The Edge, uses links. By the way, the Flash Lite article also appeared in The Edge. Maybe Adobe should combine the two into The Proxy Edge.</p>]]>
</content>
</entry>

<entry>
<title>Five Reasons to Go Back to College</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/06/five-reasons-to.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5832</id>

<published>2006-06-04T17:11:41Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>Now that graduation season is over, I like thousands of other graduates, are listing our textbooks for sale on Amazon and putting together our resumes. When I went back to college, I was surprised to see a lot of people...</summary>
<author>
<name></name>

</author>

<category term="college" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
Now that graduation season is over, I like thousands of other graduates, are listing our textbooks for sale on Amazon and putting together our resumes. When I went back to college, I was surprised to see a lot of people...
<![CDATA[<p>As someone who did just that five years ago, I can give you my main reasons for deciding to go back to college.</p>

<p>1.Become more marketable. <br />
More and more companies make having a Bachelor's degree a requirement. Bachelor's degree is the new high school diploma. With more and more companies using database searches for recruitment you may not get a chance to even show your portfolio if a college degree is not a part of your resume. </p>

<p>2.Learn new skills.<br />
When you work you often don't have time to devote to learning new skills that aren't directly related to the task at hand. Yet, this can be personally and professionally rewarding. I learned video and even got a chance to show at a couple of festivals.</p>

<p>3.Get into teaching or management.<br />
Bachelor's degree is a requirement for teaching and management positions, at least in big cities. Of course, there might be exceptions but those are few. A degree doesn't guarantee you'll become an art director but at least you'll be in the running.</p>

<p>4.Experience college life. Or not.<br />
Your experience can vary depending on whether you live on campus or not, how much free time you have, and other personal factors. Do whatever you feel comfortable with.</p>

<p>5.Change career focus.<br />
Maybe you worked in print for over ten years and you're getting bored with it. The grass looks so much greener over in the web design field. Although you can make the switch without a degree, the knowledge and experience from college certainly won't hurt. You'll have more credibility and confidence.</p>]]>
</content>
</entry>

<entry>
<title>American Idol - Choosing the Right Song</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/05/american-idol-c.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5831</id>

<published>2006-05-25T16:51:45Z</published>
<updated>2008-04-17T14:36:56Z</updated>

<summary>I got hooked on American Idol a bit late - Season 3. It&apos;s been my guilty pleasure since. I never wanted to be a singer, yet I find myself relating to the contestants. What do designers and American Idol hopefuls...</summary>
<author>
<name></name>

</author>

<category term="process" scheme="http://www.sixapart.com/ns/types#category" />


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I got hooked on American Idol a bit late - Season 3. It&apos;s been my guilty pleasure since. I never wanted to be a singer, yet I find myself relating to the contestants. What do designers and American Idol hopefuls...
<![CDATA[<p>Take the "choice of song" for example. This can make or break an American Idol contestant. The choice of song determines the extent of the vocal range they can show, but more importantly it links them to a certain style, period, vibe. They have to choose a song that strikes the perfect balance between many factors - their personal preference, their vocal ability, the popular taste, and most important, that fits who they are as a person. </p>

<p>I find myself often agonizing which design to pick after brainstorming. I end up with numerous sketches, each with its own style and personality. Yet, at the end the judges (the client) and the audience (their clients) will see only one. And my work, me as a designer, will be judged solely on that final choice. Although we can show the client several of our initial sketches and solicit their input, they soon forget about the other possibilities we've offered. The final choice still determines how we'll be remembered as designers.</p>]]>
</content>
</entry>

<entry>
<title>got coffee?</title>
<link rel="alternate" type="text/html" href="http://blogs.graphicdesignforum.com/lubina/2006/05/got-coffee.html" />
<id>tag:blogs.graphicdesignforum.com,2006:/lubina//44.5830</id>

<published>2006-05-15T22:25:38Z</published>
<updated>2008-04-17T14:36:53Z</updated>

<summary>I&apos;ve been thinking about starting a blog for a while, but there was always something more urgent that came up. Between my family, college, and work designing websites I had little free time. I also felt that I spend too...</summary>
<author>
<name></name>

</author>


<content type="html" xml:lang="en" xml:base="http://blogs.graphicdesignforum.com/lubina/">
I&apos;ve been thinking about starting a blog for a while, but there was always something more urgent that came up. Between my family, college, and work designing websites I had little free time. I also felt that I spend too...
<![CDATA[<p>However, now that I'm graduating from college, I feel that I'll miss the daily interaction with a large group of artists and designers that college provided. I'm subscribed to design magazines and visit design sites to keep up, but this feels so one sided. I'm also considering joining AIGA but I won't have much time to drive to the meetings. </p>

<p>Well, I feel so good to come across the Graphic Designer Forum, and even better that I was included as one of the bloggers. This place is like a virtual coffee house where you can meet other designers and chat. I'm really looking forward to sipping coffee with all of you and discuss everything from contracts to typefaces to that special full-body roast that gets your imagination going in the morning.</p>]]>
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