He says… She says…
A couple of months ago I read an article in Computer Arts magazine about gender preferences regarding web design. As I read it, I wanted to scream. Women like soft colors and shapes. Men like bold colors and edges. It was so stereotypical.
Yet, a few weeks later, I started working on a website for a client. There were two partners - a man and a woman. The guy sent me some urls of designs they like. Sharp angles, bold colors, including black. Then the woman sent me a link to site she liked. Soft colors, no black, a composition that created the impression the site was floating on a cloud. Their target audience was relatively equal mix of men and women, so we came to a compromise such as using blue instead of black.
Personally, I prefer designs that the article would classify as masculine. But maybe that's because I've worked mainly for high-tech sites and most of the time I work with men.
I'd be interested to hear your experiences with men and women clients. Do the differences in taste usually conform to the general stereotype?