Designing for… Yourself
Meetings, specs, meetings, prototypes, more meetings… Our jobs as designers revolve around designing for clients and employers. Yet, there comes a time when we realize our self-promotional materials really need a makeover. I recently re-designed my website that had the same look for the last 5 years.
Designing for yourself is both easier and harder. Easier, for the obvious reason that you have nobody to answer to, nobody to justify your decisions to. It's like a breath of fresh air. You can just do what you want. Harder, because a client's requests, guidelines, and input are like a starting point, or a map. In a way it's easier to just follow the map, than play Lewis and Clark, exploring new territory.
Yet, the freedom and the thrill of exploration made it the best design experience I've had since… I initially designed my site. I'd like to hear about your experiences designing for yourself.