The Proxy Edge
I subscribed to Adobe Proxy magzine. It seemed like a great resource to keep up with all of the new products Adobe is making and design in general. Yesterday the issue arrived in my Outlook. There were a couple of articles that looked interesting. I clicked on one of them "Vector Versatility" but the link didn't work. I clicked on "Type in Depth" - same thing. Adobe is sending e-mails with links that don't work? What is the world coming to?
Then I realized that the titles were not supposed to be links. There were no links. I scrolled down and noticed the "viewing instructions." I was supposed to download a zip file of the magazine that's 3.7 MB. The whole hassle of downloading a zip file and unzipping it gave me a pause. I already have so much stuff on my hard drive and have to constantly struggle to keep it organized. It's worse than my closet. I don't need to add more. Downloading and unzipping 3.7 MB in itself is not that time consuming. But it seems like a hassle considering that usually you just have to click on a link to read the content. Which is unfortunate because Proxy is good. It has helpful articles such as the one about designing for cell phones using Flash Lite, free downloads such as brushes and actions, and news about events and seminars.
I don't know why Adobe decided on the download method since another Adobe newsletter, The Edge, uses links. By the way, the Flash Lite article also appeared in The Edge. Maybe Adobe should combine the two into The Proxy Edge.
Or maybe they should just get smart and realize there's no guarantee in advertising that readers will participate if they have to work to get the message. Old advertising adage.
SDK