At Art Directors Club's Designism 4.0 event last night, the word "sustainable" was heavy on the breath of all four panelists. "Sustainable" has entered common usage as a catch-all designation for eco-friendly lifestyles, but it took on extra meaning here as a sort of euphemism for "economically viable."

Until recently, to be a graphic designer was to engage in an endless love affair with paper. How many hours were spent flipping through swatch books in a kind of tracelike state, waiting for the click that signalled "this is it!" Then there was that anxious moment when the finished job came back from the printer and you held it in your hands—was the alchemy of paper, ink and inspiration such that something worthy and true had been born? Sometimes, yes, sometimes no. Many thoughts and emotions would arise in that moment, such as "Oh my god, the trapping! The TRAPPING!"

When complete strangers ask you to lend your voice to their cause, history has shown that it's wise to reflect before taking up the banner. Because sometimes outwardly worthy causes can mask an unsuspected agenda. I guess I've been around long enough that a big red light starts flashing when I bump up against these. So it was when I recently received an email entitled Artists Ask Obama Administration to Protect Copyright.

I'm sure you meticulously scroll through the entire End User Licence Agreement (EULA) before installing new software. Ditto when downloading stock images purchased online. No? Frankly, I'm shocked. Well, in that case there's little chance that you're familiar with the license terms of the last font you purchased. You didn't know fonts also had EULAs? Fonts are just software, after all, and commercial software simply grants the purchaser a limited ability to use it. Same with fonts. So for designers, knowing what they legally can and can't do with their fonts is not insignificant.

We humans are frightened by a lot of things but for most of us the scariest thing of all is contemplating the future. Not a future in which all is happiness and bliss but one in which something horrible pops up out of nowhere to grab us by the throat. Some unforeseen event so overwhelming that our lives are forever damaged. Ready and waiting to respond to this fear is, of course, the insurance industry.

That's right, ATT is back with its take on what's new in the world of fonts, font applications, notable font usage and general fontiness. This time out I'll focus on recent font releases from Fountain, Gestalten, Kapitza, Linotype and Mårten Nettelblad.

I've never given a PowerPoint presentation in my life but I've sat through more than a few of them, with varying degrees of interest. And that's no surprise, since with millions of presentations being delivered every day, at any given moment thousands of people across the globe are assembled in darkened rooms to gaze in wonder at—or more likely slumber through—yet another mediocre presentation. There's something poignant about this human drive to share a point of view, when the odds are so stacked against its chances of succeeding.

Two-time New York Film Critics Circle chairman Armond White is about to release his first collection of criticism in nearly 15 years: Keep Moving: The Michael Jackson Chronicles. The 118-page book brings together 21 pieces that have appeared over the last 25 years in publications such as The City Sun, The Village Voice, New York Press, and First of the Month.

The economic crunch, combined with a growing aversion to the excesses of our disposable culture, is generating a very real aversion to upgrading just about anything. Take a look around. Odds are that you can spot something within sight that you (or the powers that be) have decided to hang on to, which in another era (not that long ago) would have been replaced by now with the latest and greatest. If you're a designer, that something probably includes tools of the trade, both digital and analog.

Your day began by learning that one or more hackers had compromised your site's servers, gaining access to customer account information and possibly credit card details. The trust customers place in you, essential for your survival, is at stake. Luckily, you have prepared for such an eventuality by putting in place a disaster plan that can quickly lock out the hackers, assess the full extent of the intrusion, restore any missing data, and ensure your customers know exactly what happened, what your response is and what impact this has on them. You don't have such a plan in place? Then take notes from a firm that recently found itself in this position.