November 2009 Archives

Designism 4.0: Is Sustainability Sustainable?

By Ben Kessler on November 19, 2009 4:00 PM
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At Art Directors Club's Designism 4.0 event last night, the word "sustainable" was heavy on the breath of all four panelists. "Sustainable" has entered common usage as a catch-all designation for eco-friendly lifestyles, but it took on extra meaning here as a sort of euphemism for "economically viable."

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